Traditionally the role of an IT reseller has been to take a brand and go and find customers to buy it – but the new reality is that customers find products for themselves and the reseller needs to morph into a solution provider and be seen to be adding real value to get the attention – and dollars – that the customer is ready to invest. In this video our Managing Director Chris Fitzgerald walks you through an infographic CompTIA produced that shows the steps a buyer takes and how you as a solution provider can deliver their solution. Thanks to Ryan Walsh from Pac8 and Jason Bystrak from D&H Cloud Solutions for their presentation of this material at CompTIA’s ChannelCon event in the USA earlier this year.
